{"id":55874,"date":"2019-09-19T16:54:00","date_gmt":"2019-09-19T14:54:00","guid":{"rendered":"https:\/\/synergie.de\/?p=55874"},"modified":"2025-07-23T14:38:18","modified_gmt":"2025-07-23T12:38:18","slug":"synergie-zaehlt-zu-besten-arbeitgebern-deutschlands","status":"publish","type":"post","link":"https:\/\/synergie.de\/tr\/synergie-zaehlt-zu-besten-arbeitgebern-deutschlands\/","title":{"rendered":"SYNERGIE, y\u00fcksek \u00e7ekicili\u011fiyle Almanya\u2019n\u0131n en iyi i\u015fverenleri aras\u0131nda yer almaktad\u0131r"},"content":{"rendered":"

SYNERGIE, DIE WELT gazetesi taraf\u0131ndan Almanya\u2019n\u0131n en iyi i\u015fverenlerinden biri olarak se\u00e7ildi.<\/strong><\/p>\n

\u0130nsan kaynaklar\u0131 uzman\u0131 olarak SYNERGIE, i\u015fveren \u00e7ekicili\u011fi konusunu sadece kendi \u015firketi a\u00e7\u0131s\u0131ndan de\u011fil, elbette genel olarak i\u015fg\u00fcc\u00fc piyasas\u0131 ba\u011flam\u0131nda da ele almaktad\u0131r. Bu nedenle Genel M\u00fcd\u00fcr Nicole Munk ile bir s\u00f6yle\u015fi yapt\u0131k: Sizin i\u00e7in iyi bir i\u015fvereni ne belirler ve bu neden bu kadar \u00f6nemli?<\/p>\n

Nicole Munk, Almanya\u2019n\u0131n en iyi i\u015fverenlerinden biri olarak bu \u00f6d\u00fcl\u00fc ald\u0131\u011f\u0131n\u0131z i\u00e7in tebrikler. Bu ba\u015far\u0131ya nas\u0131l ula\u015ft\u0131n\u0131z?<\/strong><\/p>\n

Nicole Munk: A\u00e7\u0131k\u00e7as\u0131 bu \u00f6d\u00fcl bizim i\u00e7in olduk\u00e7a s\u00fcrpriz oldu. Elbette i\u015fveren olarak cazip olmak i\u00e7in \u00e7e\u015fitli \u00e7abalar g\u00f6steriyoruz, ancak bu \u00f6d\u00fcl i\u00e7in ba\u015fvuruda bulunmad\u0131k. \u00d6d\u00fcl, asl\u0131nda bir ara\u015ft\u0131rma enstit\u00fcs\u00fc taraf\u0131ndan yap\u0131lan ba\u011f\u0131ms\u0131z bir ankete dayan\u0131yor; bu da \u00f6d\u00fcl\u00fc bizim i\u00e7in elbette daha da de\u011ferli k\u0131l\u0131yor.<\/p>\n

SYNERGIE\u2019yi bir i\u015fveren olarak \u00f6ne \u00e7\u0131karan nedir? Bu \u015firketi neden bu kadar cazip k\u0131lan nedir?<\/strong><\/p>\n

Nicole Munk: Asl\u0131nda bunu SYNERGIE ekibindeki meslekta\u015flar\u0131m\u0131za sormal\u0131y\u0131z (g\u00fcler). Ben sadece nelere \u00f6zel \u00f6nem verdi\u011fimizi, bizim i\u00e7in neyin \u00f6nemli oldu\u011funu anlatabilirim. Tabii ki, anket kat\u0131l\u0131mc\u0131lar\u0131n\u0131n olumlu de\u011ferlendirmelerinin ard\u0131nda yatan nedenin bu olup olmad\u0131\u011f\u0131n\u0131 bilmiyorum. Ancak bence bizim i\u00e7in ba\u015far\u0131ya giden yolun anahtar\u0131 \u015firket k\u00fclt\u00fcr\u00fcd\u00fcr: Bununla kastetti\u011fim, \u015firket i\u00e7inde hangi de\u011ferlerin ger\u00e7ekten ya\u015fand\u0131\u011f\u0131d\u0131r \u2013 duvarlara as\u0131lan g\u00fczel afi\u015flerdeki de\u011ferler de\u011fil. Bizim \u015firketimizde, hem kelimenin tam anlam\u0131yla hem de mecazi anlamda bir \u201ea\u00e7\u0131k kap\u0131\u201c k\u00fclt\u00fcr\u00fc hakimdir: \u0130leti\u015fim kanallar\u0131 k\u0131sad\u0131r ve herkesin fikrini ifade edebilmesine \u00f6nem veriyoruz. Ayr\u0131ca, \u015fahsen benim i\u00e7in t\u00fcm hiyerar\u015fi kademeleri boyunca \u015feffaf bir \u015firket k\u00fclt\u00fcr\u00fc ve a\u00e7\u0131k ileti\u015fim \u00e7ok \u00f6nemlidir.<\/p>\n

Her bir \u00e7al\u0131\u015fma arkada\u015f\u0131m\u0131za de\u011fer vermek de en b\u00fcy\u00fck \u00f6nceli\u011fimizdir. Bu konuda \u00f6zellikle \u00f6nemli olan nokta, bu de\u011fer vermenin sadece 30\u2019dan fazla lokasyondaki i\u00e7 ekibimiz i\u00e7in de\u011fil, ayn\u0131 zamanda proje \u00e7al\u0131\u015fanlar\u0131m\u0131z i\u00e7in de b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ge\u00e7erli olmas\u0131d\u0131r. Sonu\u00e7ta, her g\u00fcn m\u00fc\u015fteri \u015firketlerimizin projelerinde ellerinden gelenin en iyisini yapanlar onlard\u0131r!<\/p>\n

Sizin g\u00f6r\u00fc\u015f\u00fcn\u00fcze g\u00f6re, \u00e7ekici bir i\u015fveren olmak neden \u00f6nemlidir?<\/strong><\/p>\n

Nicole Munk: \u201c\u00c7al\u0131\u015fanlar, \u015firketin sermayesidir\u201d diye g\u00fczel bir s\u00f6z vard\u0131r. Kula\u011fa basmakal\u0131p bir s\u00f6z gibi gelse de, tam da konunun \u00f6z\u00fcn\u00fc vuruyor: Yenilik\u00e7i m\u00fchendisleri b\u00fcnyesine katmay\u0131 ba\u015faramayan bir makine imalat \u015firketinin durumu ne olurdu? Sat\u0131\u015f ekibindeki \u00e7al\u0131\u015fanlar y\u00fcksek motivasyona sahip de\u011filse ve \u00fcr\u00fcnlerle \u00f6zde\u015fle\u015fmiyorsa, bir ticaret \u015firketi mallar\u0131n\u0131 nas\u0131l satabilir?\u00a0Toplay\u0131c\u0131<\/a>\u00a0i\u015fine g\u00fcvenilir ve son derece odaklanm\u0131\u015f de\u011filler mi?<\/p>\n

Buna elbette demografik de\u011fi\u015fim de ekleniyor; yani do\u011fum oranlar\u0131ndaki geli\u015fme nedeniyle \u00f6n\u00fcm\u00fczdeki y\u0131llarda Almanya\u2019da emekli olacak \u00e7al\u0131\u015fan say\u0131s\u0131, i\u015f hayat\u0131na yeni ba\u015flayanlar\u0131n say\u0131s\u0131ndan \u00f6nemli \u00f6l\u00e7\u00fcde fazla olacak. Bu da, herkes i\u00e7in otomatik olarak yeterli say\u0131da potansiyel \u00e7al\u0131\u015fan bulunmayaca\u011f\u0131 anlam\u0131na gelir: \u015eirketler, i\u015fg\u00fcc\u00fc ihtiyac\u0131n\u0131 kar\u015f\u0131layabilmek i\u00e7in kendilerini i\u015fveren olarak cazip hale getirmeli, personel ve i\u015fe al\u0131m stratejileri geli\u015ftirmelidir. \u201eEn iyi \u00e7al\u0131\u015fanlar\u0131 \u00e7ekmek\u201c veya \u201eaday pazar\u0131\u201cndan bahsedildi\u011finde kastedilen tam da budur \u2013 ve bu durum, t\u00fcm dijitalle\u015fme ve End\u00fcstri 4.0\u2019daki otomasyona ra\u011fmen uzun bir s\u00fcre daha b\u00f6yle kalacakt\u0131r.<\/p>\n

Peki, \u00e7ekici bir i\u015fverene y\u00f6nelik beklentiler de\u011fi\u015fiyor mu?<\/strong><\/p>\n

Nicole Munk: Bu konuda her y\u0131l \u00e7ok say\u0131da ara\u015ft\u0131rma yap\u0131l\u0131yor. A\u00e7\u0131k olan \u015fey, nesiller aras\u0131nda i\u015fverenlere y\u00f6nelik beklentilerin de\u011fi\u015fme e\u011filiminde oldu\u011fudur \u2013 gen\u00e7 adaylar ve \u00e7al\u0131\u015fanlar genellikle ya\u015fl\u0131lara g\u00f6re farkl\u0131 fikir ve istekler ta\u015f\u0131r. Ancak bir i\u015fverenin her bir ki\u015fi i\u00e7in ne kadar \u00e7ekici oldu\u011fu, sonu\u00e7ta her zaman son derece ki\u015fisel bir konudur.<\/p>\n

Mesela, anketlerde d\u00fczenli olarak en \u00fcst s\u0131ralarda yer alan \u201ei\u015fyerinin ikamet yerine yak\u0131nl\u0131\u011f\u0131\u201c gibi baz\u0131 kal\u0131c\u0131 konular vard\u0131r. Ancak i\u015f g\u00fcvenli\u011fi veya maa\u015f gibi konular da de\u011fi\u015fmektedir: \u00d6rne\u011fin, 30 ila 35 ya\u015f grubundakiler i\u00e7in i\u015f hayat\u0131na ilk ad\u0131m att\u0131klar\u0131 d\u00f6nemde i\u015f g\u00fcvencesi, \u00f6nceki nesillere k\u0131yasla o kadar da \u00f6nemli de\u011fildi; ancak \u015fu anda i\u015f piyasas\u0131na yeni giren nesil i\u00e7in bu konu s\u0131ralamada yeniden \u00fcst s\u0131ralara t\u0131rman\u0131yor: Memur stat\u00fcs\u00fcn\u00fcn \u201cyeniden canlanmas\u0131\u201d tesad\u00fcf de\u011fil.<\/p>\n

Son on y\u0131lda, i\u015fin anlam\u0131 konusundaki tart\u0131\u015fmalar da giderek daha fazla \u00f6nem kazan\u0131yor. SYNERGIE olarak, \u015firket amac\u0131m\u0131z sayesinde bu konuda \u015fansl\u0131y\u0131z ki zaten en \u00f6n saflarda yer al\u0131yoruz: Zira insanlar\u0131n kariyer yolculuklar\u0131nda onlara e\u015flik etmek ve onlara bir gelecek perspektifi sunmaktan daha anlaml\u0131 ne olabilir ki?.<\/p>\n

Ara\u015ft\u0131rma hakk\u0131nda: \u201eAlmanya\u2019n\u0131n En \u0130yi \u0130\u015fverenleri\u201c listesi i\u00e7in, analiz ve dan\u0131\u015fmanl\u0131k \u015firketi ServiceValue taraf\u0131ndan \u00fclke \u00e7ap\u0131nda yap\u0131lan anketlerde 600.000\u2019den fazla vatanda\u015fla g\u00f6r\u00fc\u015f\u00fcld\u00fc. Kat\u0131l\u0131mc\u0131lar toplamda 1.333 \u015firketi de\u011ferlendirdi. Anketlerde, \u015firketlerin i\u015fveren olarak imaj\u0131 ve \u00e7ekicili\u011fi konusunda a\u00e7\u0131k\u00e7a sorular soruldu. B\u00f6ylece, Almanlar\u0131n en \u00e7ekici i\u015fverenler olarak g\u00f6rd\u00fc\u011f\u00fc \u015firketlerin yer ald\u0131\u011f\u0131 kapsaml\u0131 bir liste olu\u015fturuldu. De\u011ferlendirmeye, \u00fclke genelinde veya en az\u0131ndan birden fazla b\u00f6lgesel lokasyonda faaliyet g\u00f6steren ve istihdam imk\u00e2n\u0131 sunan \u015firketler dahil edildi. SYNERGIE Personal Deutschland GmbH, cazibesi y\u00fcksek bir i\u015fveren olarak listede yer almaktad\u0131r.<\/p>","protected":false},"excerpt":{"rendered":"

SYNERGIE wurde von der Zeitung DIE WELT als einer der besten Arbeitgeber Deutschlands ausgezeichnet. Als Personalexperte hat SYNERGIE das Thema Arbeitgeberattraktivit\u00e4t nicht nur f\u00fcr sich selbst im Blick, sondern nat\u00fcrlich auch allgemein am Bewerbermarkt. Wir haben uns deshalb mit Gesch\u00e4ftsf\u00fchrerin Nicole Munk unterhalten: Was macht f\u00fcr sie einen guten Arbeitgeber aus und warum ist das […]<\/p>\n","protected":false},"author":2,"featured_media":154639,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[30],"tags":[28,29,14],"class_list":["post-55874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-auszeichnung","tag-ausgezeichnet","tag-auszeichnung","tag-internes"],"acf":[],"yoast_head":"\nSYNERGIE z\u00e4hlt zu besten Arbeitgebern Deutschlands | SYNERGIE<\/title>\n<meta name=\"description\" content=\"Von der Zeitung DIE WELT wurde SYNERGIE in einer unabh\u00e4ngigen Studie als einer der besten Arbeitgeber Deutschlands ausgezeichnet.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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