{"id":55771,"date":"2018-03-22T14:21:00","date_gmt":"2018-03-22T13:21:00","guid":{"rendered":"https:\/\/synergie.de\/?p=55771"},"modified":"2025-07-23T14:49:47","modified_gmt":"2025-07-23T12:49:47","slug":"ein-blick-in-die-zukunft-oder-realitaet-im-recruiting","status":"publish","type":"post","link":"https:\/\/synergie.de\/ro\/ein-blick-in-die-zukunft-oder-realitaet-im-recruiting\/","title":{"rendered":"O privire spre viitor? Sau realitatea din domeniul recrut\u0103rii?!"},"content":{"rendered":"

C\u00e2nd un t\u00e2rg \u00ee\u0219i spune \u201eFestival\u201c \u0219i, \u00een M\u00fcnchenul la mod\u0103, candida\u021bii la recrutare sunt \u00eent\u00e2mpina\u021bi, \u00een timp ce stau la coad\u0103 la intrare, de un artist \u00eembr\u0103cat \u00eentr-un costum de Superman, asta las\u0103 s\u0103 se \u00eentrevad\u0103 multe lucruri. Autoproclamatul \u201eExpofestival\u201c TalentPro din M\u00fcnchen a prezentat tendin\u021bele actuale \u0219i viziunile de viitor din domeniul recrut\u0103rii.<\/p>\n

Carola Schneider, directoarea noastr\u0103 de marketing, ne vorbe\u0219te despre Active Sourcing, geolocalizare, robotul Vera \u0219i nebunia obi\u0219nuit\u0103 din domeniul recrut\u0103rii<\/p>\n

TALENTpro 2018 la M\u00fcnchen \u2013 \u201eInspiring Recruiting Professionals!\u201c<\/strong><\/p>\n

To\u021bi au fost de acord, f\u0103r\u0103 excep\u021bie, asupra unui lucru: candida\u021bii sunt cei c\u0103uta\u021bi! \u201eRecrutorii sunt v\u00e2nz\u0103tori. Trebuie s\u0103 le \u201cvindem\u201e candida\u021bilor compania noastr\u0103 \u0219i posturile noastre.\u201c Aceast\u0103 afirma\u021bie nu a venit doar din partea lui Gabor Toldi, din Budapesta, \u00een cadrul prezent\u0103rii sale despre \u201emanualul de recrutare \u00een noua er\u0103\u201d.<\/p>\n

Aproape to\u021bi vorbitorii au abordat tema pie\u021bei for\u021bei de munc\u0103, uneori doar \u00een treac\u0103t, alteori mai \u00een detaliu. Pe l\u00e2ng\u0103 situa\u021bia tensionat\u0103 a pie\u021bei for\u021bei de munc\u0103 \u0219i cerin\u021bele schimbate ale candida\u021bilor fa\u021b\u0103 de angajatori, s-a discutat \u0219i despre transformarea profilurilor profesionale \u00een lumea digital\u0103.<\/p>\n

Cum se vor dezvolta \u00een viitor centrele de apeluri (\u00een fotografia din st\u00e2nga: robotul Amelia, care vorbe\u0219te \u0219i cite\u0219te \u00een 20 de limbi)? Cum va ar\u0103ta supermarketul viitorului?
\n\u0218i ce trebuie s\u0103 \u0219tie un recrutor pentru a g\u0103si angaja\u021bii de care compania va avea nevoie \u00een viitor (sau, dac\u0103 este cazul, pentru a-i dezvolta \u00eempreun\u0103 cu colegii de la Resurse Umane)?<\/p>\n

Candidatul \u00een centrul aten\u021biei la TALENTpro<\/strong><\/p>\n

\u00cen centrul aten\u021biei aproape tuturor prezent\u0103rilor s-a aflat \u00eentrebarea: Pentru ce post am nevoie de ce tip de candidat? Unde \u00eel g\u0103sesc \u0219i cum \u00eel abordez? Cum \u00eel fac s\u0103 se entuziasmeze pentru compania mea?<\/p>\n

S\u0103 mergem acolo unde se afl\u0103 candidatul<\/strong><\/p>\n

Pe l\u00e2ng\u0103 o combina\u021bie de anun\u021buri de angajare clasice \u2013 publicate \u00een mare parte pe platformele premium de recrutare, prezente \u00een calitate de expozan\u021bi \u2013 \u0219i m\u0103suri de promovare a imaginii angajatorului, \u201ePublicitatea programatic\u0103 pentru locuri de munc\u0103\u201c este unul dintre subiectele de actualitate ale t\u00e2rgului \u2013 a\u0219a cum s-a \u00eent\u00e2mplat \u0219i la Personal S\u00fcd 2017, despre care am relatat. Anun\u021burile de angajare nu mai sunt publicate doar pe platformele de recrutare, unde sunt observate \u201edoar\u201c de persoanele care caut\u0103 activ un loc de munc\u0103, ci \u0219i sub form\u0103 de reclame, \u00een contexte adecvate.<\/p>\n

C\u0103uta\u021bi un contabil? Atunci \u00eentreba\u021bi-v\u0103: Ce informa\u021bii de specialitate citesc poten\u021bialii candida\u021bi? La ce buletine informative sunt abona\u021bi? Ce hobby-uri au? Sunt mai pasiona\u021bi de sport sau de wellness? De protec\u021bia animalelor sau de c\u0103l\u0103toriile de lux? Ce \u201egrup de referin\u021b\u0103\u201c \u00eei \u00eenconjoar\u0103? \u0218i pornind de la aceast\u0103 a\u0219a-numit\u0103 \u201epersoan\u0103-candidat\u201c, v\u0103 ve\u021bi stabili apoi m\u0103surile de marketing de resurse umane \u2013 \u00een cel mai bun caz, difuzate automat prin licita\u021bie \u00een timp real sau alte instrumente de marketing online.<\/p>\n

To\u021bi gigan\u021bii tehnologici vor s\u0103-\u021bi vad\u0103 chipul \u2013 Visual Sourcing<\/strong><\/p>\n

Oscar Mager, de la Evertalent, poveste\u0219te cum folose\u0219te Active Sourcing prin Google Images. Pe baza fotografiilor realizate, de exemplu, de vizitatorii t\u00e2rgurilor de specialitate, el identific\u0103 candida\u021bi interesan\u021bi din imagini \u0219i caut\u0103 informa\u021bii despre CV-urile acestora, precum \u0219i datele de contact.<\/p>\n

Viziunea sa asupra viitorului: Google Glasses pentru recrutori. \u00cen timp ce se deplaseaz\u0103, recrutorul scaneaz\u0103 trec\u0103torii \u0219i primeaz\u0103, la marginea c\u00e2mpului vizual, toate datele relevante din CV-urile acestora. \u0218i, bine\u00een\u021beles, datele de contact corespunz\u0103toare\u2026<\/p>\n

De asemenea, numero\u0219i al\u021bi vorbitori prezint\u0103 tendin\u021bele \u00een abordarea direct\u0103 a candida\u021bilor, de exemplu pe XING, prin c\u0103utarea boolean\u0103 etc. \u2013 la urma urmei, se estimeaz\u0103 c\u0103 aproximativ 60 la sut\u0103 dintre candida\u021bi sunt \u201edoar\u201c \u00een c\u0103utarea pasiv\u0103 a unui loc de munc\u0103.<\/p>\n

\u00cenapoi la elementele de baz\u0103: recomand\u0103rile angaja\u021bilor ca principalul canal de recrutare?!<\/strong><\/p>\n

Mai pu\u021bin experimentale, dar totu\u0219i eficiente: programele institu\u021bionalizate de recomandare a angaja\u021bilor. Cei care au un procent de recrutare din recomand\u0103ri ale angaja\u021bilor cu mult sub 30% au poten\u021bial de cre\u0219tere.<\/p>\n

Fie c\u0103 este vorba de firstbird sau de talentry \u2013 furnizorii le ofer\u0103 vizitatorilor de la standuri chiar solu\u021bia: celor care \u00ee\u0219i gestioneaz\u0103 programul de recomand\u0103ri cu ajutorul unuia dintre aceste dou\u0103 instrumente li se promit candida\u021bi mai numero\u0219i, mai motiva\u021bi \u0219i mai potrivi\u021bi.<\/p>\n

O experien\u021b\u0103 pozitiv\u0103 \u00een procesul de recrutare \u2013 \u201eCandidate Experience\u201c este la ordinea zilei<\/strong><\/p>\n

Ochelari de realitate virtual\u0103, chatbo\u021bi sau gamificare \u2013 chiar \u0219i dup\u0103 ce candidatul a fost \u201eidentificat\u201c, acesta este curtat.<\/p>\n

Testul de atractivitate la Deutsche Bahn<\/strong><\/p>\n

Deutsche Bahn, \u0219i mai exact Kerstin Wagner, Head of Talent Acquisition, se ocup\u0103 nu doar de \u00eentrebarea de unde provin candida\u021bii, ci \u0219i de modul \u00een care ace\u0219tia percep compania ca poten\u021bial angajator. Nu e de mirare: cu 247.000 de candida\u021bi pe an (!) \u2013 de la mecanici de locomotiv\u0103 la dezvoltatori \u0219i p\u00e2n\u0103 la\u00a0Asistent\u0103 administrativ\u0103<\/a>\u00a0\u2013 nu e deloc u\u0219or.<\/p>\n

Prin urmare, obiectivul Deutsche Bahn nu este doar acela de a \u201eatrage\u201c candida\u021bii prin campanii de promovare a imaginii ca angajator (de exemplu, recent, \u201eBine ai venit, te potrive\u0219ti cu noi\u201c). Gigantul din domeniul logisticii \u0219i-a analizat procesele \u0219i a aprofundat marca sa de angajator, printre altele, printr-o evaluare a atractivit\u0103\u021bii tuturor departamentelor.<\/p>\n

Eliminarea obstacolelor \u2013 Organizarea proceselor de recrutare \u00eentr-un mod simplu \u0219i profesional<\/strong><\/p>\n

\u00cen plus, din experien\u021ba sa, Kerstin Wagner subliniaz\u0103 c\u0103 este important s\u0103 se elimine obstacolele cu care se confrunt\u0103 candida\u021bii \u2013 fie c\u0103 este vorba de scrisori de inten\u021bie dificil de redactat, de notele din foile matricole \u00een cazul candida\u021bilor elevi sau de \u00eentreb\u0103rile adresate de poten\u021bialii candida\u021bi \u00een afara programului normal de lucru al recrutorilor. Pentru a oferi \u00een viitor un serviciu disponibil 24 de ore din 24, 7 zile din 7 celor 6,3 milioane de utilizatori ai paginii de cariere a Deutsche Bahn, compania testeaz\u0103 \u00een prezent propriul s\u0103u chatbot.<\/p>\n

\u0218i \u201ecampionul ascuns\u201c din Baden, SEW Eurodrive, pune accentul pe experien\u021ba candida\u021bilor. Printr-o restructurare ampl\u0103 a departamentului de resurse umane \u0219i prin \u00eenfiin\u021barea unui centru de recrutare, compania dore\u0219te s\u0103 se pozi\u021bioneze \u00een continuare ca un angajator atractiv.<\/p>\n

Compania se remarc\u0103 printr-un proces de recrutare rapid, profesionist \u0219i prietenos, lucru pe care l-a demonstrat din nou recent\u00a0distins cu premiul \u201eCandidate Experience Award\u201d<\/a>, av\u00e2nd \u00een vedere cei aproximativ 30.000 de candida\u021bi pe an \u2013 relateaz\u0103 Stefanie Schiebol, \u0219efa departamentului de Sourcing & Recruiting.<\/p>\n

Fidelizarea pe termen lung a angaja\u021bilor (poten\u021biali) ca obiectiv al departamentului de resurse umane<\/strong><\/p>\n

Experien\u021ba pozitiv\u0103 a candida\u021bilor nu conteaz\u0103 doar atunci c\u00e2nd se ajunge efectiv la o angajare. Provocarea cu care se confrunt\u0103 at\u00e2t angaja\u021bii din departamentul de resurse umane, c\u00e2t \u0219i managerii din departamentele de specialitate \u0219i, bine\u00een\u021beles, recrutorii, este aceea de a fideliza pe termen lung candida\u021bii, fo\u0219tii candida\u021bi, dar \u0219i fo\u0219tii angaja\u021bi \u00een cadrul sistemelor de gestionare a talentelor, al comunit\u0103\u021bilor de absolven\u021bi sau al altor re\u021bele, transform\u00e2ndu-i \u00een ambasadori ai m\u0103rcii angajatorului.<\/p>\n

Dar mai este nevoie de recrutor?<\/strong><\/p>\n

\u201eBun\u0103 ziua, m\u0103 numesc Vera. Sunt un robot. Caut compania ABC care angajeaz\u0103 programatori PHP.\u201c<\/em>
\nCam a\u0219a sau \u00eentr-un mod similar se adreseaz\u0103 \u201eRobotul Vera\u201c, distins cu premiul HR Tech World Award 2017, poten\u021bialilor candida\u021bi, \u00een special \u00een Rusia. \u00cen ultimele 9 luni, Vera a realizat aproximativ 1 milion de interviuri telefonice \u0219i video.<\/p>\n

Sf\u00e2r\u0219itul recrutorului?<\/p>\n

Noi credem c\u0103 nu! Ci o nou\u0103 er\u0103 pentru recrutare! O er\u0103 \u00een care multe procese, nu doar \u00een gestionarea resurselor umane, ci \u0219i \u00een recrutarea personalului, se desf\u0103\u0219oar\u0103 cu sprijinul tehnologiei informa\u021biei sau sunt (\u00een viitor) complet automatizate.<\/p>\n

Dar, \u00een cele din urm\u0103, conversa\u021bia fa\u021b\u0103 \u00een fa\u021b\u0103 va r\u0103m\u00e2ne \u00eenc\u0103 mult timp cea mai important\u0103.<\/p>","protected":false},"excerpt":{"rendered":"

Wenn sich eine Messe \u201eFestival\u201c nennt und im hippen M\u00fcnchen die Rekruter beim Schlangestehen am Einlass von einem K\u00fcnstler im Superman Kost\u00fcm umgarnt werden, l\u00e4sst das einiges erahnen. Das selbsternannte \u201eExpofestival\u201c TalentPro in M\u00fcnchen zeigte aktuelle Trends und Zukunftsvisionen im Recruiting auf. Unsere Marketingleiterin Carola Schneider berichtet von Active Sourcing \u00fcber Geo Location, Robot Vera […]<\/p>\n","protected":false},"author":2,"featured_media":154651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21],"tags":[17,22,36],"class_list":["post-55771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalthemen","tag-arbeitsmarkt","tag-personalthemen","tag-rekruitierung"],"acf":[],"yoast_head":"\nEin Blick in die Zukunft? Oder Realit\u00e4t im Recruiting?! | SYNERGIE<\/title>\n<meta name=\"description\" content=\"Wenn sich eine Messe "Festival" nennt und die HR'lern in M\u00fcnchen Schlange stehen, l\u00e4sst das einiges erahnen. Unsere Trends & Themen von der TalentPro 2018 f\u00fcr Sie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergie.de\/ro\/ein-blick-in-die-zukunft-oder-realitaet-im-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"ro_RO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein Blick in die Zukunft? Oder Realit\u00e4t im Recruiting?! | SYNERGIE\" \/>\n<meta property=\"og:description\" content=\"Wenn sich eine Messe "Festival" nennt und die HR'lern in M\u00fcnchen Schlange stehen, l\u00e4sst das einiges erahnen. 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