{"id":55771,"date":"2018-03-22T14:21:00","date_gmt":"2018-03-22T13:21:00","guid":{"rendered":"https:\/\/synergie.de\/?p=55771"},"modified":"2025-07-23T14:49:47","modified_gmt":"2025-07-23T12:49:47","slug":"ein-blick-in-die-zukunft-oder-realitaet-im-recruiting","status":"publish","type":"post","link":"https:\/\/synergie.de\/hu\/ein-blick-in-die-zukunft-oder-realitaet-im-recruiting\/","title":{"rendered":"Egy pillant\u00e1s a j\u00f6v\u0151be? Vagy a toborz\u00e1s val\u00f3s\u00e1ga?!"},"content":{"rendered":"

Ha egy szakki\u00e1ll\u00edt\u00e1s \u201efesztiv\u00e1lnak\u201c nevezi mag\u00e1t, \u00e9s a trendi M\u00fcnchenben a toborz\u00f3k a bej\u00e1ratn\u00e1l sorban \u00e1llva egy Superman-jelmezbe \u00f6lt\u00f6z\u00f6tt m\u0171v\u00e9sz \u00e1ltal ker\u00fclnek elcs\u00e1b\u00edt\u00e1sra, az m\u00e1ris sokat el\u00e1rul. A mag\u00e1t \u201eExpofestival\u201c-nak nevez\u0151 TalentPro ki\u00e1ll\u00edt\u00e1s M\u00fcnchenben bemutatta a toborz\u00e1s aktu\u00e1lis trendjeit \u00e9s j\u00f6v\u0151beli v\u00edzi\u00f3it.<\/p>\n

Carola Schneider, marketingvezet\u0151nk besz\u00e1mol az akt\u00edv toborz\u00e1sr\u00f3l, a f\u00f6ldrajzi helymeghat\u00e1roz\u00e1sr\u00f3l, a Vera robotr\u00f3l \u00e9s a szok\u00e1sos toborz\u00e1si \u0151r\u00fcletr\u0151l<\/p>\n

TALENTpro 2018 M\u00fcnchenben \u2013 \u201eInspir\u00e1l\u00f3 toborz\u00e1si szakemberek!\u201c<\/strong><\/p>\n

Egy dologban kiv\u00e9tel n\u00e9lk\u00fcl mindenki egyet\u00e9rtett: a jel\u00f6ltekre nagy sz\u00fcks\u00e9g van! \u201eA toborz\u00f3k elad\u00f3k. El kell adnunk a v\u00e1llalatunkat \u00e9s az \u00e1ll\u00e1sainkat a jel\u00f6lteknek.\u201c Ezt a kijelent\u00e9st nem csup\u00e1n a budapesti Toldi G\u00e1bor tette a \u201eToborz\u00e1si k\u00e9zik\u00f6nyv az \u00faj korszakban\u201c c\u00edm\u0171 el\u0151ad\u00e1s\u00e1ban.<\/p>\n

Szinte minden el\u0151ad\u00f3 kit\u00e9rt a munkaer\u0151piac t\u00e9m\u00e1j\u00e1ra, n\u00e9ha csak r\u00f6viden, n\u00e9ha pedig r\u00e9szletesebben. A fesz\u00fclt munkaer\u0151-piaci helyzet \u00e9s a munkav\u00e1llal\u00f3k munkaad\u00f3kkal szembeni megv\u00e1ltozott elv\u00e1r\u00e1sai mellett a digit\u00e1lis vil\u00e1gban bek\u00f6vetkezett, eg\u00e9sz szakm\u00e1kra kiterjed\u0151 v\u00e1ltoz\u00e1sok is sz\u00f3ba ker\u00fcltek.<\/p>\n

Hogyan fognak fejl\u0151dni a j\u00f6v\u0151ben a call center-ek (a fot\u00f3n balra: Amelia, a robot, aki 20 nyelven besz\u00e9l \u00e9s olvas)? Hogyan fog kin\u00e9zni a j\u00f6v\u0151 szupermarkete?
\n\u00c9s mit kell tudnia egy toborz\u00f3nak ahhoz, hogy megtal\u00e1lja a v\u00e1llalat sz\u00e1m\u00e1ra a j\u00f6v\u0151ben keresett munkat\u00e1rsakat (vagy adott esetben a HR-es koll\u00e9g\u00e1kkal k\u00f6z\u00f6sen tov\u00e1bbfejlessze \u0151ket)?<\/p>\n

A jel\u00f6lt a TALENTpro k\u00f6z\u00e9ppontj\u00e1ban<\/strong><\/p>\n

Szinte minden el\u0151ad\u00e1s k\u00f6z\u00e9ppontj\u00e1ban az a k\u00e9rd\u00e9s \u00e1llt: Melyik poz\u00edci\u00f3hoz milyen jel\u00f6ltre van sz\u00fcks\u00e9gem? Hol tal\u00e1lom meg \u0151t, \u00e9s hogyan l\u00e9pjek kapcsolatba vele? Hogyan nyerhetem meg a tetsz\u00e9s\u00e9t a v\u00e1llalatunk ir\u00e1nt?<\/p>\n

Oda menni, ahol a jelentkez\u0151 van<\/strong><\/p>\n

A klasszikus \u00e1ll\u00e1shirdet\u00e9sek \u2013 amelyek f\u0151k\u00e9nt a ki\u00e1ll\u00edt\u00f3k\u00e9nt jelen l\u00e9v\u0151 pr\u00e9mium \u00e1ll\u00e1sport\u00e1lokon jelennek meg \u2013 \u00e9s a munk\u00e1ltat\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9sre ir\u00e1nyul\u00f3 int\u00e9zked\u00e9sek mellett a \u201eprogrammatic job advertising\u201c a ki\u00e1ll\u00edt\u00e1s egyik legfontosabb t\u00e9m\u00e1ja \u2013 ahogyan az m\u00e1r a 2017-es Personal S\u00fcd ki\u00e1ll\u00edt\u00e1son is volt, amir\u0151l kor\u00e1bban besz\u00e1moltunk. Az \u00e1ll\u00e1shirdet\u00e9seket m\u00e1r nem csup\u00e1n \u00e1ll\u00e1sport\u00e1lokon jelen\u00edtik meg, ahol \u201ecsak\u201c az akt\u00edv \u00e1ll\u00e1skeres\u0151k veszik \u00e9szre \u0151ket, hanem megfelel\u0151 kontextusban, hirdet\u00e9sk\u00e9nt is.<\/p>\n

K\u00f6nyvel\u0151t keres? Akkor tegye fel mag\u00e1nak a k\u00f6vetkez\u0151 k\u00e9rd\u00e9seket: Milyen szakmai inform\u00e1ci\u00f3kat olvasnak a potenci\u00e1lis jelentkez\u0151k? Milyen h\u00edrlevelekre iratkoztak fel? Milyen hobbijuk van? Ink\u00e1bb a sport vagy a wellness \u00e9rdekli \u0151ket? Az \u00e1llatv\u00e9delem vagy a luxusutaz\u00e1sok? Milyen \u201epeer group\u201c veszi \u0151ket k\u00f6r\u00fcl? \u00c9s ebb\u0151l az \u00fagynevezett \u201ecandidate persona\u201c-b\u00f3l vezesse le szem\u00e9lyzeti marketing-int\u00e9zked\u00e9seit \u2013 a legjobb esetben automatiz\u00e1ltan, val\u00f3s idej\u0171 licit\u00e1l\u00e1s (real-time-bidding) vagy m\u00e1s online marketingeszk\u00f6z\u00f6k seg\u00edts\u00e9g\u00e9vel.<\/p>\n

A technol\u00f3giai \u00f3ri\u00e1sok mind az arcodra p\u00e1ly\u00e1znak \u2013 Visual Sourcing<\/strong><\/p>\n

Oscar Mager, az Evertalent munkat\u00e1rsa arr\u00f3l sz\u00e1mol be, hogyan alkalmazza az akt\u00edv toborz\u00e1st a Google Images seg\u00edts\u00e9g\u00e9vel. P\u00e9ld\u00e1ul szakmai ki\u00e1ll\u00edt\u00e1sok l\u00e1togat\u00f3i \u00e1ltal k\u00e9sz\u00edtett fot\u00f3k alapj\u00e1n \u00e9rdekes jel\u00f6lteket keres ki a k\u00e9pek k\u00f6z\u00fcl, majd megkeresi az \u00f6n\u00e9letrajzi adataikat \u00e9s el\u00e9rhet\u0151s\u00e9geiket.<\/p>\n

A j\u00f6v\u0151k\u00e9pe: Google Glasses a toborz\u00f3k sz\u00e1m\u00e1ra. A toborz\u00f3 s\u00e9t\u00e1l\u00e1s k\u00f6zben beolvassa a j\u00e1r\u00f3kel\u0151ket, \u00e9s a l\u00e1t\u00f3mez\u0151 sz\u00e9l\u00e9n megjelennek az \u00f6sszes relev\u00e1ns \u00f6n\u00e9letrajzi adat. \u00c9s term\u00e9szetesen a megfelel\u0151 el\u00e9rhet\u0151s\u00e9gek is\u2026<\/p>\n

Sz\u00e1mos m\u00e1s el\u0151ad\u00f3 is bemutatja a jel\u00f6ltek k\u00f6zvetlen megkeres\u00e9s\u00e9nek trendjeit, p\u00e9ld\u00e1ul a XING-en, a Boole-keres\u00e9s seg\u00edts\u00e9g\u00e9vel stb. \u2013 elv\u00e9gre a jelentkez\u0151k becsl\u00e9sek szerint mintegy 60 sz\u00e1zal\u00e9ka \u201ecsak\u201c passz\u00edv \u00e1ll\u00e1skeres\u0151.<\/p>\n

Vissza az alapokhoz: a munkat\u00e1rsak aj\u00e1nl\u00e1sai mint A toborz\u00e1si csatorna?!<\/strong><\/p>\n

Kev\u00e9sb\u00e9 k\u00eds\u00e9rleti jelleg\u0171, de ennek ellen\u00e9re hat\u00e9kony: az int\u00e9zm\u00e9nyes\u00edtett munkat\u00e1rsi aj\u00e1nl\u00e1si programok. Akinek a toborz\u00e1snak a munkat\u00e1rsi aj\u00e1nl\u00e1sokb\u00f3l sz\u00e1rmaz\u00f3 ar\u00e1nya jelent\u0151sen 30 sz\u00e1zal\u00e9k alatt van, annak van m\u00e9g fejl\u0151d\u00e9si potenci\u00e1lja.<\/p>\n

Ak\u00e1r a firstbird, ak\u00e1r a talentry \u2013 a szolg\u00e1ltat\u00f3k a standok l\u00e1togat\u00f3inak r\u00f6gt\u00f6n meg is k\u00edn\u00e1lj\u00e1k a megold\u00e1st: azoknak, akik az aj\u00e1nl\u00e1si programjukat szoftveres t\u00e1mogat\u00e1ssal, e k\u00e9t eszk\u00f6z egyik\u00e9n kereszt\u00fcl bonyol\u00edtj\u00e1k le, t\u00f6bb, motiv\u00e1ltabb \u00e9s jobban illeszked\u0151 jelentkez\u0151t \u00edg\u00e9rnek.<\/p>\n

Pozit\u00edv p\u00e1ly\u00e1zati \u00e9lm\u00e9ny \u2013 a \u201ejel\u00f6lt\u00e9lm\u00e9ny\u201c egyre nagyobb szerepet kap<\/strong><\/p>\n

Virtu\u00e1lis val\u00f3s\u00e1g szem\u00fcveg, chatbotok vagy gamifik\u00e1ci\u00f3 \u2013 m\u00e9g ha a jelentkez\u0151t eleinte csak \u201eazonos\u00edtj\u00e1k\u201c is, m\u00e1ris udvarolnak neki.<\/p>\n

Vonzerej-ellen\u0151rz\u00e9s a Deutsche Bahnn\u00e1l<\/strong><\/p>\n

Nemcsak azzal a k\u00e9rd\u00e9ssel foglalkozik a Deutsche Bahn \u2013 \u00e9s ott Kerstin Wagner, a tehets\u00e9gtoborz\u00e1s vezet\u0151je \u2013, hogy honnan \u00e9rkeznek a jelentkez\u0151k, hanem azzal is, hogy hogyan l\u00e1tj\u00e1k a v\u00e1llalatot potenci\u00e1lis munkaad\u00f3k\u00e9nt. Nem csoda: \u00e9vi 247 000 jelentkez\u0151vel (!) \u2013 a mozdonyvezet\u0151kt\u0151l a fejleszt\u0151k\u00f6n \u00e1t eg\u00e9szen a\u00a0irodai \u00fcgyint\u00e9z\u0151<\/a>\u00a0\u2013 ez nem egyszer\u0171 dolog.<\/p>\n

A Deutsche Bahn c\u00e9lja ez\u00e9rt nem csup\u00e1n az, hogy munkaad\u00f3i m\u00e1rka\u00e9p\u00edt\u00e9si kamp\u00e1nyok (p\u00e9ld\u00e1ul a legut\u00f3bbi \u201e\u00dcdv\u00f6zl\u00fcnk, illesz hozz\u00e1nk\u201c) seg\u00edts\u00e9g\u00e9vel \u201ecs\u00e1b\u00edtsa\u201c a jelentkez\u0151ket. A logisztikai \u00f3ri\u00e1sc\u00e9g fel\u00fclvizsg\u00e1lta folyamatait, \u00e9s t\u00f6bbek k\u00f6z\u00f6tt az egyes szakos\u00edtott ter\u00fcletek vonzerej\u00e9nek felm\u00e9r\u00e9s\u00e9vel alaposan elm\u00e9ly\u00fclt a munk\u00e1ltat\u00f3i m\u00e1rk\u00e1j\u00e1ban.<\/p>\n

Az akad\u00e1lyok lebont\u00e1sa \u2013 a p\u00e1ly\u00e1zati folyamatok egyszer\u0171 \u00e9s professzion\u00e1lis kialak\u00edt\u00e1sa<\/strong><\/p>\n

Emellett tapasztalatai alapj\u00e1n fontosnak tartja a jelentkez\u0151k el\u0151tt \u00e1ll\u00f3 akad\u00e1lyok lebont\u00e1s\u00e1t \u2013 mondta Kerstin Wagner \u2013, legyen sz\u00f3 a jelentkez\u0151k sz\u00e1m\u00e1ra id\u0151ig\u00e9nyes motiv\u00e1ci\u00f3s levelek meg\u00edr\u00e1s\u00e1r\u00f3l, a di\u00e1kjelentkez\u00e9sekn\u00e9l a bizony\u00edtv\u00e1nyokban szerepl\u0151 jegyekr\u0151l, vagy a potenci\u00e1lis jel\u00f6ltek \u00e1ltal a toborz\u00f3k rendes munkaidej\u00e9n k\u00edv\u00fcl feltett k\u00e9rd\u00e9sekr\u0151l. Annak \u00e9rdek\u00e9ben, hogy a Deutsche Bahn karrieroldal\u00e1nak 6,3 milli\u00f3 felhaszn\u00e1l\u00f3j\u00e1nak a j\u00f6v\u0151ben 24 \u00f3r\u00e1s, h\u00e9t napos szolg\u00e1ltat\u00e1st ny\u00fajthasson, a v\u00e1llalat jelenleg saj\u00e1t cseveg\u0151robotj\u00e1t teszteli.<\/p>\n

A badeni \u201erejtett bajnok\u201c, a SEW Eurodrive is a jelentkez\u0151k \u00e9lm\u00e9ny\u00e9t helyezi el\u0151t\u00e9rbe. A HR-r\u00e9szleg \u00e1tfog\u00f3 \u00e1tszervez\u00e9s\u00e9vel \u00e9s egy toborz\u00e1si k\u00f6zpont l\u00e9trehoz\u00e1s\u00e1val a v\u00e1llalat tov\u00e1bbra is vonz\u00f3 munkaad\u00f3k\u00e9nt k\u00edv\u00e1n poz\u00edcion\u00e1lni mag\u00e1t.<\/p>\n

A v\u00e1llalat gyors, professzion\u00e1lis \u00e9s bar\u00e1ts\u00e1gos felv\u00e9teli elj\u00e1r\u00e1s\u00e1val nyeri el a jel\u00f6ltek tetsz\u00e9s\u00e9t, legut\u00f3bb is\u00a0elnyerte a Candidate Experience Award d\u00edjat<\/a>, amelynek \u00e9vente mintegy 30 000 jelentkez\u0151je van \u2013 sz\u00e1mol be Stefanie Schiebol, a Sourcing & Recruiting r\u00e9szleg vezet\u0151je.<\/p>\n

A (potenci\u00e1lis) munkav\u00e1llal\u00f3k hossz\u00fa t\u00e1v\u00fa megtart\u00e1sa, mint HR-c\u00e9l<\/strong><\/p>\n

A pozit\u00edv p\u00e1ly\u00e1z\u00f3i \u00e9lm\u00e9ny nem csup\u00e1n akkor sz\u00e1m\u00edt, ha t\u00e9nylegesen felv\u00e9telre ker\u00fcl sor. A jel\u00f6ltek, a kor\u00e1bbi jel\u00f6ltek, de a tehets\u00e9gmenedzsment-rendszerekben, \u00f6regdi\u00e1k-k\u00f6z\u00f6ss\u00e9gekben vagy m\u00e1s h\u00e1l\u00f3zatokban szerepl\u0151 kor\u00e1bbi munkat\u00e1rsak hossz\u00fa t\u00e1v\u00fa megtart\u00e1sa a v\u00e1llalatn\u00e1l, valamint a munk\u00e1ltat\u00f3i m\u00e1rka nagyk\u00f6veteiv\u00e9 t\u00e9tele a HR-es munkat\u00e1rsak, a szakos\u00edtott ter\u00fcletek vezet\u0151i \u00e9s term\u00e9szetesen a toborz\u00f3k sz\u00e1m\u00e1ra egyar\u00e1nt kih\u00edv\u00e1st jelent.<\/p>\n

De egy\u00e1ltal\u00e1n sz\u00fcks\u00e9g van m\u00e9g a toborz\u00f3ra?<\/strong><\/p>\n

\u201eHell\u00f3, a nevem Vera. Robot vagyok. Az ABC nev\u0171 c\u00e9get keresem PHP-fejleszt\u0151k sz\u00e1m\u00e1ra.\u201c<\/em>
\nA 2017-es HR Tech World Award d\u00edjjal kit\u00fcntetett \u201eRobot Vera\u201c nagyj\u00e1b\u00f3l \u00edgy vagy hasonl\u00f3an l\u00e9p kapcsolatba a potenci\u00e1lis p\u00e1ly\u00e1z\u00f3kkal, f\u0151k\u00e9nt Oroszorsz\u00e1gban. Vera az elm\u00falt 9 h\u00f3napban mintegy 1 milli\u00f3 telefonos \u00e9s vide\u00f3interj\u00fat folytatott le.<\/p>\n

A toborz\u00f3 korszak\u00e1nak v\u00e9ge?<\/p>\n

Mi \u00fagy gondoljuk, hogy nem! Hanem egy \u00faj korszak kezd\u0151dik a toborz\u00e1s ter\u00e9n! Egy olyan korszak, amelyben nemcsak a szem\u00e9lyzeti adminisztr\u00e1ci\u00f3, hanem a munkaer\u0151-keres\u00e9s ter\u00e9n is sok folyamat IT-t\u00e1mogat\u00e1ssal vagy (a j\u00f6v\u0151ben teljesen) automatiz\u00e1ltan zajlik.<\/p>\n

De v\u00e9g\u00fcl is m\u00e9g hossz\u00fa ideig az ember \u00e9s ember k\u00f6z\u00f6tti besz\u00e9lget\u00e9s fogja a f\u0151szerepet j\u00e1tszani.<\/p>","protected":false},"excerpt":{"rendered":"

Wenn sich eine Messe \u201eFestival\u201c nennt und im hippen M\u00fcnchen die Rekruter beim Schlangestehen am Einlass von einem K\u00fcnstler im Superman Kost\u00fcm umgarnt werden, l\u00e4sst das einiges erahnen. Das selbsternannte \u201eExpofestival\u201c TalentPro in M\u00fcnchen zeigte aktuelle Trends und Zukunftsvisionen im Recruiting auf. Unsere Marketingleiterin Carola Schneider berichtet von Active Sourcing \u00fcber Geo Location, Robot Vera […]<\/p>\n","protected":false},"author":2,"featured_media":154651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21],"tags":[17,22,36],"class_list":["post-55771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalthemen","tag-arbeitsmarkt","tag-personalthemen","tag-rekruitierung"],"acf":[],"yoast_head":"\nEin Blick in die Zukunft? Oder Realit\u00e4t im Recruiting?! | SYNERGIE<\/title>\n<meta name=\"description\" content=\"Wenn sich eine Messe "Festival" nennt und die HR'lern in M\u00fcnchen Schlange stehen, l\u00e4sst das einiges erahnen. Unsere Trends & Themen von der TalentPro 2018 f\u00fcr Sie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergie.de\/hu\/ein-blick-in-die-zukunft-oder-realitaet-im-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein Blick in die Zukunft? Oder Realit\u00e4t im Recruiting?! | SYNERGIE\" \/>\n<meta property=\"og:description\" content=\"Wenn sich eine Messe "Festival" nennt und die HR'lern in M\u00fcnchen Schlange stehen, l\u00e4sst das einiges erahnen. 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