{"id":55771,"date":"2018-03-22T14:21:00","date_gmt":"2018-03-22T13:21:00","guid":{"rendered":"https:\/\/synergie.de\/?p=55771"},"modified":"2025-07-23T14:49:47","modified_gmt":"2025-07-23T12:49:47","slug":"ein-blick-in-die-zukunft-oder-realitaet-im-recruiting","status":"publish","type":"post","link":"https:\/\/synergie.de\/cs\/ein-blick-in-die-zukunft-oder-realitaet-im-recruiting\/","title":{"rendered":"Pohled do budoucnosti? Nebo realita v n\u00e1boru?!"},"content":{"rendered":"

Kdy\u017e se veletrh jmenuje \u201eFestival\u201c a v hipov\u00e9m Mnichov\u011b recruite\u0159i po post\u00e1v\u00e1n\u00ed ve front\u011b u vstupu flirtuj\u00ed s um\u011blcem v kost\u00fdmu Supermana, d\u00e1v\u00e1 to n\u011bco tu\u0161it. Samozvan\u00e9 \u201eExpofestival\u201c TalentPro v Mnichov\u011b pouk\u00e1zalo na aktu\u00e1ln\u00ed trendy a vize do budoucna v oblasti n\u00e1boru.<\/p>\n

Na\u0161e marketingov\u00e1 \u0159editelka Carola Schneiderov\u00e1 hovo\u0159\u00ed o aktivn\u00edm vyhled\u00e1v\u00e1n\u00ed prost\u0159ednictv\u00edm geolokace, robotu Vere a naprosto norm\u00e1ln\u00edm n\u00e1borov\u00e9m \u0161\u00edlenstv\u00ed.<\/p>\n

TALENTpro 2018 v Mnichov\u011b \u2013 \u201eInspiring Recruiting Professionals!\u201c<\/strong><\/p>\n

Na jedn\u00e9 v\u011bci se shodli v\u0161ichni bez v\u00fdjimky: po uchaze\u010d\u00edch je popt\u00e1vka! \u201ePersonalist\u00e9 jsou prodejci. Mus\u00edme na\u0161e firma, na\u0161e pozice prod\u00e1vat kandid\u00e1t\u016fm.\u201c Toto prohl\u00e1\u0161en\u00ed nevze\u0161lo jen od budape\u0161\u0165sk\u00e9ho Gabora Toldiho v jeho p\u0159edn\u00e1\u0161ce o \u201ep\u0159\u00edru\u010dce pro n\u00e1bor v nov\u00e9 \u00e9\u0159e\u201c.<\/p>\n

T\u00e9m\u011b\u0159 v\u0161ichni \u0159e\u010dn\u00edci se dotkli t\u00e9matu trhu uchaze\u010d\u016f, n\u011bkdy jen letmo, jindy hloub\u011bji. Krom\u011b napjat\u00e9 situace na trhu uchaze\u010d\u016f a zm\u011bn\u011bn\u00fdch po\u017eadavk\u016f uchaze\u010d\u016f na sv\u00e9 zam\u011bstnavatele bylo t\u00e9matem tak\u00e9 zm\u011bna cel\u00fdch profesn\u00edch obraz\u016f v digit\u00e1ln\u00edm sv\u011bt\u011b.<\/p>\n

Jak se budou v budoucnu vyv\u00edjet call centra (na fotografii vlevo: robotka Amelia, kter\u00e1 mluv\u00ed a \u010dte 20 jazyk\u016f)? Jak bude vypadat supermarket budoucnosti?
\nA co mus\u00ed n\u00e1bor\u00e1\u0159 v\u011bd\u011bt, aby na\u0161el budouc\u00ed zam\u011bstnance pro spole\u010dnost (nebo je p\u0159\u00edpadn\u011b d\u00e1le rozv\u00edjel s kolegy z HR)?<\/p>\n

Kandid\u00e1t v centru pozornosti na veletrhu TALENTpro<\/strong><\/p>\n

T\u00e9m\u011b\u0159 v\u0161echny prezentace se soust\u0159edily na ot\u00e1zku: Na jakou pozici pot\u0159ebuji jak\u00e9ho kandid\u00e1ta? Kde tohoto kandid\u00e1ta najdu a jak ho oslov\u00edm? Jak ho nadchnu pro na\u0161i spole\u010dnost?<\/p>\n

Tam, kde je uchaze\u010d<\/strong><\/p>\n

Krom\u011b sm\u011bsi klasick\u00fdch nab\u00eddek pr\u00e1ce na pr\u00e9miov\u00fdch pracovn\u00edch port\u00e1lech \u2013 na kter\u00fdch se v\u011bt\u0161ina vystavovatel\u016f prezentovala \u2013 a opat\u0159en\u00ed pro zna\u010dku zam\u011bstnavatele, je \u201eProgrammatick\u00e1 inzerce pr\u00e1ce\u201c jedn\u00edm z trendov\u00fdch t\u00e9mat veletrhu \u2013 stejn\u011b jako ji\u017e na Personal S\u00fcd 2017, o \u010dem\u017e jsme informovali. Nab\u00eddky pr\u00e1ce ji\u017e nejsou zobrazov\u00e1ny pouze na pracovn\u00edch port\u00e1lech, kde je vn\u00edmaj\u00ed \u201epouze\u201c aktivn\u00ed uchaze\u010di o pr\u00e1ci, ale ve vhodn\u00e9m kontextu jako reklamn\u00ed inzer\u00e1ty.<\/p>\n

Hled\u00e1te \u00fa\u010detn\u00edho? Pak se sami sebe zeptejte: Jak\u00e9 odborn\u00e9 informace \u010dtou potenci\u00e1ln\u00ed uchaze\u010di? Jak\u00e9 zpravodaje odeb\u00edraj\u00ed? Jak\u00e9 maj\u00ed kon\u00ed\u010dky? Maj\u00ed rad\u011bji sport nebo wellness? Ochranu zv\u00ed\u0159at nebo luxusn\u00ed cestov\u00e1n\u00ed? Jak\u00e1 \u201epeer group\u201c je obklopuje? A z t\u00e9to takzvan\u00e9 \u201eosobnosti kandid\u00e1ta\u201c pak odvod\u00edte sv\u00e9 marketingov\u00e9 person\u00e1ln\u00ed opat\u0159en\u00ed \u2013 v nejlep\u0161\u00edm p\u0159\u00edpad\u011b automaticky spou\u0161t\u011bn\u00e9 pomoc\u00ed real-time-bidding nebo jin\u00fdch n\u00e1stroj\u016f online marketingu.<\/p>\n

Technologi\u010dt\u00ed tit\u00e1ni cht\u011bj\u00ed va\u0161i tv\u00e1\u0159 \u2013 Vizu\u00e1ln\u00ed vyhled\u00e1v\u00e1n\u00ed<\/strong><\/p>\n

Oscar Mager z Evertalentu popisuje, jak prov\u00e1d\u00ed aktivn\u00ed vyhled\u00e1v\u00e1n\u00ed (active sourcing) prost\u0159ednictv\u00edm slu\u017eby Obr\u00e1zky Google. Pomoc\u00ed fotografi\u00ed, kter\u00e9 nap\u0159\u00edklad po\u0159\u00eddili n\u00e1v\u0161t\u011bvn\u00edci odborn\u00fdch veletrh\u016f, zkoum\u00e1 z obr\u00e1zk\u016f zaj\u00edmav\u00e9 kandid\u00e1ty a hled\u00e1 informace o jejich \u017eivotopisech a kontaktn\u00ed \u00fadaje.<\/p>\n

Jeho budouc\u00ed vize: Google br\u00fdle pro n\u00e1bor\u00e1\u0159e. P\u0159i ch\u016fzi kolem n\u00e1bor\u00e1\u0159 naskenuje kolemjdouc\u00ed a na okraji zorn\u00e9ho pole se mu zobraz\u00ed v\u0161echny relevantn\u00ed \u00fadaje z \u017eivotopisu. A samoz\u0159ejm\u011b p\u0159\u00edslu\u0161n\u00e9 kontaktn\u00ed \u00fadaje\u2026<\/p>\n

Mnoho dal\u0161\u00edch p\u0159edn\u00e1\u0161ej\u00edc\u00edch poukazuje na trendy v oblasti p\u0159\u00edm\u00e9ho oslovov\u00e1n\u00ed kandid\u00e1t\u016f, nap\u0159\u00edklad na Xingu, pomoc\u00ed booleovsk\u00e9ho vyhled\u00e1v\u00e1n\u00ed atd. \u2013 koneckonc\u016f se odhaduje, \u017ee zhruba 60 procent uchaze\u010d\u016f o pr\u00e1ci \u201epouze\u201c pasivn\u011b hled\u00e1 zam\u011bstn\u00e1n\u00ed.<\/p>\n

Zp\u011bt k z\u00e1klad\u016fm: Zam\u011bstnaneck\u00e9 doporu\u010den\u00ed jako ten REKRUTA\u010cN\u00cd KAN\u00c1L?!<\/strong><\/p>\n

M\u00e9n\u011b experiment\u00e1ln\u00ed, ale p\u0159esto \u00fa\u010dinn\u00e9: institucionalizovan\u00e9 programy doporu\u010den\u00ed zam\u011bstnanc\u016f. Kdo m\u00e1 v\u00fdrazn\u011b pod 30 procent n\u00e1boru z doporu\u010den\u00ed zam\u011bstnanc\u016f, m\u00e1 prostor pro r\u016fst.<\/p>\n

A\u0165 u\u017e firstbird nebo talentry \u2013 dodavatel\u00e9 na st\u00e1nc\u00edch n\u00e1v\u0161t\u011bvn\u00edk\u016fm rovnou nab\u00edzej\u00ed \u0159e\u0161en\u00ed: kdo spravuje sv\u016fj doporu\u010dovac\u00ed program softwarov\u011b p\u0159es jeden z t\u011bchto dvou n\u00e1stroj\u016f, tomu jsou slibov\u00e1ni v\u00edce a motivovan\u011bj\u0161\u00ed, l\u00e9pe se hod\u00edc\u00ed uchaze\u010di.<\/p>\n

Pozitivn\u00ed zku\u0161enost uchaze\u010de \u2013 \u201eCandidate Experience\u201c je \u017e\u00e1dan\u00e1<\/strong><\/p>\n

Virtu\u00e1ln\u00ed br\u00fdle, chatboti nebo gamifikace \u2013 i kdy\u017e je uchaze\u010d nejprve \u201eidentifikov\u00e1n\u201c, je o n\u011bj usilov\u00e1no.<\/p>\n

Kontrola atraktivity Deutsche Bahn<\/strong><\/p>\n

N\u011bmeck\u00e9 dr\u00e1hy, jejich\u017e Head of Talent Acquisition je Kerstin Wagner, se zab\u00fdvaj\u00ed nejen ot\u00e1zkou, odkud kandid\u00e1ti p\u0159ich\u00e1zej\u00ed, ale tak\u00e9 t\u00edm, jak vn\u00edmaj\u00ed spole\u010dnost jako potenci\u00e1ln\u00edho zam\u011bstnavatele. Nen\u00ed divu: p\u0159i 247 000 uchaze\u010d\u00edch ro\u010dn\u011b! \u2013 od strojvedouc\u00edch p\u0159es v\u00fdvoj\u00e1\u0159e a\u017e po\u00a0\u00fa\u0159ednice<\/a>\u00a0\u2013 to nen\u00ed snadn\u00e1 z\u00e1le\u017eitost.<\/p>\n

C\u00edlem Deutsche Bahn tedy nen\u00ed pouze \u201enal\u00e1kat\u201c uchaze\u010de kampan\u011bmi na budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele (ned\u00e1vno nap\u0159\u00edklad \u201eV\u00edtej, hod\u00ed\u0161 se k n\u00e1m\u201c). Logistick\u00fd gigant prov\u011b\u0159il sv\u00e9 procesy a mimo jin\u00e9 se s kontrolou atraktivity v\u0161ech jednotliv\u00fdch odborn\u00fdch oblast\u00ed hluboko pono\u0159il do sv\u00e9 zna\u010dky zam\u011bstnavatele.<\/p>\n

Odstra\u0148te p\u0159ek\u00e1\u017eky \u2013 Navrhn\u011bte procesy n\u00e1boru jednodu\u0161e a profesion\u00e1ln\u011b<\/strong><\/p>\n

Krom\u011b toho je z jej\u00edho pohledu d\u016fle\u017eit\u00e9 odstra\u0148ovat p\u0159ek\u00e1\u017eky pro uchaze\u010de, jak uv\u00e1d\u00ed Kerstin Wagnerov\u00e1 \u2013 a\u0165 u\u017e jde o pracn\u011b psan\u00e9 motiva\u010dn\u00ed dopisy, hodnocen\u00ed ve vysv\u011bd\u010den\u00ed u \u017e\u00e1k\u016f nebo dotazy potenci\u00e1ln\u00edch kandid\u00e1t\u016f mimo b\u011b\u017enou pracovn\u00ed dobu n\u00e1bor\u00e1\u0159\u016f. Aby webov\u00e1 str\u00e1nka Deutsche Bahn Karriere, kterou vyu\u017e\u00edv\u00e1 6,3 milionu u\u017eivatel\u016f, mohla v budoucnu nab\u00eddnout nep\u0159etr\u017eit\u00fd servis, spole\u010dnost v sou\u010dasn\u00e9 dob\u011b testuje sv\u00e9ho vlastn\u00edho chatbota.<\/p>\n

I b\u00e1denersk\u00fd \u201eskryt\u00fd \u0161ampion\u201c SEW Eurodrive klade z\u00e1\u017eitek uchaze\u010d\u016f do st\u0159edu pozornosti. Rozs\u00e1hlou restrukturalizac\u00ed person\u00e1ln\u00edho odd\u011blen\u00ed a zaveden\u00edm n\u00e1borov\u00e9ho centra si chce spole\u010dnost i nad\u00e1le udr\u017eet pozici atraktivn\u00edho zam\u011bstnavatele.<\/p>\n

Spole\u010dnost, ned\u00e1vno znovu, exceluje v rychl\u00e9m, profesion\u00e1ln\u00edm a p\u0159\u00e1telsk\u00e9m n\u00e1borov\u00e9m procesu.\u00a0ocen\u011bn\u00fd cenou Candidate Experience Award<\/a>, p\u0159i jej\u00edch zhruba 30 000 uchaze\u010d\u00edch ro\u010dn\u011b \u2013 hl\u00e1s\u00ed Stefanie Schiebol, vedouc\u00ed n\u00e1boru a z\u00edsk\u00e1v\u00e1n\u00ed talent\u016f.<\/p>\n

Dlouhodob\u00e9 udr\u017een\u00ed (potenci\u00e1ln\u00edch) zam\u011bstnanc\u016f jako person\u00e1ln\u00ed c\u00edl<\/strong><\/p>\n

Pozitivn\u00ed z\u00e1\u017eitek uchaze\u010de je d\u016fle\u017eit\u00fd nejen v p\u0159\u00edpad\u011b, \u017ee se skute\u010dn\u011b uskute\u010dn\u00ed n\u00e1bor. Dlouhodob\u00e9 udr\u017een\u00ed kandid\u00e1t\u016f, b\u00fdval\u00fdch kandid\u00e1t\u016f, ale i b\u00fdval\u00fdch zam\u011bstnanc\u016f v syst\u00e9mech \u0159\u00edzen\u00ed talent\u016f, komunit\u00e1ch absolvent\u016f nebo jin\u00fdch s\u00edt\u00edch a jejich p\u0159em\u011bna na ambasadory zna\u010dky zam\u011bstnavatele, je v\u00fdzvou pro pracovn\u00edky HR, mana\u017eery z odborn\u00fdch odd\u011blen\u00ed a samoz\u0159ejm\u011b i pro n\u00e1bor\u00e1\u0159e.<\/p>\n

Ale rekrut\u00e9r je v\u016fbec je\u0161t\u011b pot\u0159eba?<\/strong><\/p>\n

\u201eAhoj, jmenuji se Vera. Jsem robot. Hled\u00e1m spole\u010dnost ABC pro PHP v\u00fdvoj\u00e1\u0159e.\u201c<\/em>
\nTakto nebo podobn\u011b se potencion\u00e1ln\u00edm uchaze\u010d\u016fm, zejm\u00e9na v Rusku, hl\u00e1s\u00ed robot \u201eVera\u201c, kter\u00fd z\u00edskal cenu HR Tech World Award 2017. Vera absolvovala v posledn\u00edch 9 m\u011bs\u00edc\u00edch kolem 1 milionu telefonn\u00edch a video pohovor\u016f.<\/p>\n

Konec n\u00e1bor\u00e1\u0159e?<\/p>\n

Mysl\u00edme si, \u017ee ne! Ale pro n\u00e1bor za\u010d\u00edn\u00e1 nov\u00e1 \u00e9ra! \u00c9ra, kdy se nejen v person\u00e1ln\u00ed spr\u00e1v\u011b, ale i p\u0159i hled\u00e1n\u00ed lid\u00ed mnoh\u00e9 odehr\u00e1v\u00e1 s podporou IT, nebo je (v budoucnu pln\u011b) automatizovan\u00e9.<\/p>\n

Ale nakonec bude dlouho p\u0159evl\u00e1dat rozhovor z \u010dlov\u011bka na \u010dlov\u011bka.<\/p>","protected":false},"excerpt":{"rendered":"

Wenn sich eine Messe \u201eFestival\u201c nennt und im hippen M\u00fcnchen die Rekruter beim Schlangestehen am Einlass von einem K\u00fcnstler im Superman Kost\u00fcm umgarnt werden, l\u00e4sst das einiges erahnen. Das selbsternannte \u201eExpofestival\u201c TalentPro in M\u00fcnchen zeigte aktuelle Trends und Zukunftsvisionen im Recruiting auf. Unsere Marketingleiterin Carola Schneider berichtet von Active Sourcing \u00fcber Geo Location, Robot Vera […]<\/p>\n","protected":false},"author":2,"featured_media":154651,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[21],"tags":[17,22,36],"class_list":["post-55771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-personalthemen","tag-arbeitsmarkt","tag-personalthemen","tag-rekruitierung"],"acf":[],"yoast_head":"\nEin Blick in die Zukunft? Oder Realit\u00e4t im Recruiting?! | SYNERGIE<\/title>\n<meta name=\"description\" content=\"Wenn sich eine Messe "Festival" nennt und die HR'lern in M\u00fcnchen Schlange stehen, l\u00e4sst das einiges erahnen. Unsere Trends & Themen von der TalentPro 2018 f\u00fcr Sie\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/synergie.de\/cs\/ein-blick-in-die-zukunft-oder-realitaet-im-recruiting\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ein Blick in die Zukunft? Oder Realit\u00e4t im Recruiting?! | SYNERGIE\" \/>\n<meta property=\"og:description\" content=\"Wenn sich eine Messe "Festival" nennt und die HR'lern in M\u00fcnchen Schlange stehen, l\u00e4sst das einiges erahnen. 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